Free DTC benchmark
Find a stronger angle for your next landing page.
A practical benchmark of how DTC pages connect argument, visual treatment and copy. Explore the audience, offer and purpose behind each example, with evidence limits made explicit. Use those references to decide what is worth testing for your paid traffic.
DTC pages inspected
section observations
page captures
Chaos browsing families
open access
A useful swipefile
Browse by the job the section has to do.
The benchmark uses the six-family Chaos typology as a practical entry point.
Hero
Set the promise, audience and next action.
Comparison
Make a meaningful difference easy to judge.
Social proof
Match the proof to the buyer's uncertainty.
How it works
Turn an invisible mechanism into something concrete.
Reasons why
Give the buyer clear reasons to choose the product.
Before + after
A family reserved for credible transformations. No paired example is confirmed in this first collection.
From reference to decision
Turn examples into better page decisions.
Start with context
Who arrives, what the ad promised, what the offer asks, and what the visitor already knows.
Read visual and copy together
See how layout, imagery, headline and proof combine to perform one persuasion job.
Evaluate transfer
Use the example to form a page hypothesis, then adapt it to your product truth, assets and funnel role.
Keep evidence visible
Observed patterns are references, not proven winners. Some captures are still incomplete, and the benchmark will improve as the source set grows.
Build the page from a stronger argument.
Open the benchmark, choose the persuasion problem you need to solve, and inspect the relevant sections in context.
Explore the 54 observations ↗